FOOD: Same Plates, New Name: Breakfast Republic’s Rebrand as Breakfast Company
Breakfast Company may seem familiar upon first glance. In fact, it’s the same restaurant by another name. The eatery at 7141 Santa Monica Boulevard, which is in West Hollywood but just a block from the unofficial border of Hollywood on La Brea Avenue, sits on the same space with the same decor and the similar menu as its old self, Breakfast Republic. In October, the breakfast-and-brunch spot quietly reopened with a different moniker. In the past few months, Breakfast Republic was changed to Breakfast Company at multiple restaurant locations. According to the Beverly Press & Park La Brea News, there was no big reason behind the switch except to simplify the business name.