COMMENTARY: From Box-Office Bomb to Classic: Could Digger Have the Last Laugh?
The news surrounding Tom Cruise’s new film Digger has not been kind. Directed by Alejandro G. Iñárritu, the dark, satirical comedy arrived with a massive budget, one of the world’s biggest stars, and the prestige of an Oscar-winning filmmaker. Yet its opening weekend was dismal: about $8 million in North America and $20 million worldwide, against a production budget reported at roughly $160 million to $180 million, plus an estimated $100 million in marketing. Reviews were sharply divided, audience reaction was weak, and the film earned a C+ CinemaScore. By almost any conventional measure, Digger has opened as a major financial disappointment. But box office is not the same thing as posterity.